2026-02-10
Aluprof unveils the new chapter of its “Let’s build a better place” campaign featuring Szymon Marciniak
Modern construction is no longer just about aesthetics – it is above all about precision and conscious decisions that deliver value for years to come. In the latest edition of its global “Let’s build a better place” campaign, Aluprof joins forces with internationally respected football referee Szymon Marciniak to showcase aluminium solutions designed for comfort, safety and a contemporary lifestyle.
The campaign continues the brand’s communication series under the slogan “Control the climate, control the costs.” As a leader in the European market, Aluprof promotes a comprehensive approach: instead of focusing on individual elements, homeowners are encouraged to view their home as one integrated system. All-in-one solutions including windows, doors, façades and sun shading systems – create the synergy that is essential for achieving an optimal energy balance.
Szymon Marciniak’s virtual home – inspiration for homeowners
Why was Szymon Marciniak chosen as Aluprof’s brand ambassador? The answer lies in shared values: precision, experience and consistency in striving for excellence. The referee’s “virtual home” is a space where anyone can discover how Aluprof’s aluminium systems help create a sense of security and control.
“It is extremely important to me to be a conscious consumer and choose products that are not only modern, durable and stylish, but also in harmony with the environment. The right solutions define your lifestyle. In mine, comfort, peace of mind and a sense of control matter most. Working with Aluprof is an adventure that shows me that, just like in sport, precision, long-term experience and consistency play a key role in modern construction. Thanks to them, comfort can go hand in hand with energy efficiency, and cutting-edge technology can bring inner calm and elevate everyday living,” says Szymon Marciniak, international football referee and Aluprof brand ambassador.
This partnership aims to raise awareness that high-quality architectural aluminium systems combined with sun shading solutions represent more than a technical choice – they are a lifestyle decision, where technology serves people by delivering comfort and lasting peace of mind.
Design without compromise – durability for years to come
When selecting solutions for their dream home, homeowners often face the dilemma: appearance or performance? Bożena Ryszka, Marketing and PR Director at Aluprof, emphasises that the company’s products eliminate the need for such compromises. Innovation makes it possible to create striking, modern designs without sacrificing durability or technical parameters
“With this new chapter of the campaign, we go one step further – we not only talk about savings and demonstrate how our products work, but we also support homeowners in turning the vision of their ideal building into a concrete plan that can be delivered using Aluprof solutions. Szymon’s virtual home is an inviting space where everyone can see why choosing windows, doors or sun shading systems should never be a random decision. Combining architectural aluminium systems with sun shading solutions creates a synergy that significantly enhances comfort. It is worth trusting a company built on knowledge, continuous development and the pursuit of excellence – values shared by Aluprof and our ambassador, Szymon Marciniak,” adds Bożena Ryszka.
Modern technology meets elegance
Want to learn more? Explore our solutions and discover how cutting-edge technology can go hand in hand with timeless elegance.
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