ALUPROF strengthens its position as an industry leader, ascending the Building Brand of the Year podium for the ninth time
A major success for ALUPROF! The company has topped the Building Brand ranking again, taking the titles of Gold Champion of the Year 2023 and Gold Construction Brand of the Year 2023 in a line-up of winners which also saw the individual 21st-Century Marketer award go to ALUPROF’s head of marketing and PR, Bożena Ryszka.
Recognition from industry experts for ALUPROF
At an awards ceremony held on 15th June at the elegant Windsor country hotel in Jachranka, not far to the north of Warsaw, experts acknowledged the best brands operating in the construction industry, conferring the Building Brand of the Year and Champion of the Year titles, along with awards in individual categories, for the nineteenth time. These are some of the most prestigious and valued accolades that building product manufacturers can win, since the statuettes are awarded on the basis of the results of a nationwide survey of professionals conducted by market research company ASM. The survey, which is designed to explore what experts think about several dozen construction product groups, is the only project of its kind in Poland with such a wide-ranging scope and independent brief based on genuine market indicators. As such, the fact that ALUPROF achieved an impressive hat trick is all the more impressive. This was the ninth consecutive time that the company, which supplies state-of-the-art aluminium architectural systems and innovative solutions for energy-efficient and passive buildings, won the gold statuettes in the Aluminium Window Profiles and Blinds and Shutter Systems categories. This is not only confirmation of the unwaveringly high quality of ALUPROF’s systems, but also an expression of the recognition that experts accord them, continually perceiving them as the best on the market.
In addition to the two product awards, the company’s marketing and PR director, Bożena Ryszka, was honoured with a special accolade for her achievements in her work on the company’s brand marketing strategy and its promotion among contractors. As she herself emphasises:
I see the award I’ve won as a tremendous professional and personal success. I’ve been involved with ALUPROF since 2005 and I’m highly delighted that I’ve been able to contribute to the company’s development through my work. It’s grown so much over the course of more than fifteen years that it’s now a leader in the production of aluminium systems for the building and construction industry. My job gives me the opportunity of following through on my passion for creating and implementing marketing strategies and building a positive brand image in Poland and on foreign markets. And, thanks to the support and commitment of the entire team and the trust that the senior management has placed in me, my work is also a real pleasure!
ALUPROF systems number among the best on the market
The awards listed here are not the only important accolades to come the company’s way recently. In May, it received two Top Builder statuettes, which are also major awards conferred on representatives of Poland’s construction market. Every year, the jury singles out investors, developers, general contractors, manufacturers and architects who are working to take the sector forward. The 2023 edition saw the judges recognising two solutions from the ALUPROF range. They were the MB-86EI external fire door system, in the Innovation category and the MB-86N window and door system in the Newest of the New category. The experts on the panel focused in particular on the high quality and solid manufacturing of the products and on the use of certified materials in their production.